Hospitality Green Resource Tracking Tool Demo

HospitalityGreen's Green Concierge Certification

We live in a world where it is essential to get yourself noticed, but differentiating yourself in a sea of written material is incredibly difficult. In fact, every 48 hours, more written marketing material is created and published than from the beginning of time through 2003.

Over the last twenty years, marketing has shifted from attracting customers to creating customers. Marketers trying to adapt to a constantly changing ideal have been left behind. The real power lies in creating the ideal and engaging the customer to follow.

With that in mind and to guide our clients through today's 'environmental/social space,' HospitalityGreen has helped organizations with a series of key marketing questions:

• How does the Green Concierge Certifcation engage my customer?
• As a participant in the Green Concierge Certification, how do I promote myself as an "eco-tourist" destination?
• What return am I really seeing from my marketing efforts and how can I increase my return on marketing investment (ROMI)?
• How do I earn my customer's trust in today's 'environmental/social space?'
• How can we use social media and other forms of low-cost marketing effectively? Is social media marketing worth it?
• Is there a way to improve the efficiency of my organization's marketing activities?
• Can the Green Concierge Certification increase my average rate of occupancy?
• How can I make better use of my customers marketing abilities?
• How can I align my marketing goals with the activities and strategies of my business?
• How can I upgrade my marketing capabilities?
• How do I promote myself in newly developed marketing niches such as eco-tourism?